Since 2024, We Have Been Redefining Trendy Toys.

Brand Philosophy

“Collect Passion. Unbox Possibilities.”

We are 9498Toys.

Gather Passion, Unwrap N Worlds of Possibility

Brand Story

In 2024, under the name 9498Toys, we embarked on our journey of exploring trendy toy art as part of the Shanghai 9498 Cultural Creativity Co., Ltd. family. Originating from the creative concept of “Unboxing the N Possibilities of the World,” we are dedicated to being the connector between trendy toy art and emotional value, delivering beauty and joy to our users. Through works that blend artistry with healing power, we create surprising visual narrative experiences for collectors, making every passion a shining point in life. We aim to accompany every collector on a vibrant visual art journey, helping them feel those small, healing moments of love in life. Our brand vision is: “We believe that true trendy toys should transcend ‘trends’ themselves and become a fusion of art and emotion. 9498Toys is not just a toy company, but a laboratory exploring creative possibilities.”

Business Scope

9498Toys’ business primarily focuses on four key areas: Nurturing potential artists and supporting their career development; Focusing on IP incubation and productization, specializing in vinyl and plush toys; Building a comprehensive online and offline sales channel system; Integrated marketing such as thematic exhibitions.

Brand Characteristics

The birth of every trendy toy is an adventure of passion and perseverance. At 9498Toys, we start with a single sketch, undergoing countless discussions, revisions, and recreations, all to ensure that each piece becomes a “special presence” in the collector’s life. We reject formulaic designs; every IP has a distinct personality. The company maintains full control over the entire process—from IP incubation, design, and development to production quality control and marketing—ensuring that every work remains true to its concept from the initial idea to the collector’s hands. We tell stories through design and make promises with quality.

STORY

困困Zzz

I live in the echoes of the world forever.

STORY

Omiya

Omiya is the archivist of the Museum of Lost Things, tasked with collecting all lost things.

STORY

Yomi

Yomi is a sweet young girl born in a world of gourmet food, and her emotions are directly reflected in her appearance.

STORY

眠眠Mina

Softness is not weakness, but a profound strength; slowness is not backwardness, but the arrival of a free adventure.

OUR PHOTO ALBUM

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